• Try “portfolio”, “ink”, “branding” or a code like “PRS 101”.

PRSDepartment

Professional Identity and Online Presence

The school's signature department. Define what you do, write biographies that sound like you, present your portfolio well, keep your profiles consistent, and make your work findable in search, so the right people can find it, trust it and contact you.

Courses, in suggested order

These courses are being written now. Each opens for enrolment when it’s finished — the outlines below are the proposed curriculum.

  1. PRS 100

    The Complete Creative Professional

    The school's flagship introduction: turn 'I make things' into a professional practice that people can find, understand and trust, with a clear identity, an honest ten-piece portfolio, a deliberate online presence and a plan to sustain it.Professional Identity and Online Presence    Foundation24 lessons · ~26 hAvailable
  2. PRS 101

    Building Your Artist Identity

    Decide what you make, for whom and why, then turn it into a one-line headline, a working name and a handle you can use everywhere.Professional Identity and Online Presence    Foundation11 lessons · ~6 hIn development
  3. PRS 102

    Becoming a Professional Creative

    The habits that make people want to work with you again: reliability, file hygiene, feedback, deadlines, ethics and responsible tool use.Professional Identity and Online Presence    Foundation13 lessons · ~8 hPlanned
  4. PRS 110

    Writing Your Professional Biography

    Write short, medium and long bios plus an artist statement that sound like you, stay factual and fit every place they will appear.Professional Identity and Online Presence    Foundation11 lessons · ~6 hIn development
  5. PRS 115

    Resume Development for Designers

    Build a clear, readable resume and a matching one-page creative CV for design, illustration and studio roles.Professional Identity and Online Presence    Foundation9 lessons · ~6 hPlanned
  6. PRS 210

    Creating Portfolio Case Studies

    Select your strongest projects and turn them into case studies that show your thinking, process and results, not just the final image.Professional Identity and Online Presence    Intermediate13 lessons · ~12 hIn development
  7. PRS 220

    Building a Consistent Social Media Presence

    Audit your profiles, make them consistent, choose the platforms worth your time and set a posting rhythm you can keep.Professional Identity and Online Presence    Intermediate12 lessons · ~10 hPlanned
  8. PRS 230

    Search Engine Optimization for Artists

    Help people find your name and your work in search: page titles, descriptions, site structure, Search Console and honest, useful content.Professional Identity and Online Presence    Intermediate13 lessons · ~10 hPlanned
  9. PRS 235

    Google Images and Visual Discoverability

    Make your artwork findable and properly credited in image search: file names, alt text, context, image sitemaps and creator metadata.Professional Identity and Online Presence    Intermediate9 lessons · ~6 hPlanned
  10. PRS 240

    Professional Networking for Creatives

    Build genuine professional relationships: introductions, events, informational conversations, follow-ups and keeping in touch without being pushy.Professional Identity and Online Presence    Intermediate10 lessons · ~8 hPlanned
  11. PRS 250

    Building an Online Creative Community

    Grow a small, engaged audience you own: newsletters, member spaces, live sessions and community guidelines that keep it healthy.Professional Identity and Online Presence    Intermediate11 lessons · ~10 hPlanned
  12. PRS 310

    Creative Career Planning

    Turn scattered goals into a three-year creative career plan with an income mix, skills to build, milestones and a quarterly review habit.Professional Identity and Online Presence    Advanced10 lessons · ~10 hPlanned