• Try “portfolio”, “ink”, “branding” or a code like “PRS 101”.

PRS 230Professional Identity and Online Presence

Search Engine Optimization for Artists

Help people find your name and your work in search: page titles, descriptions, site structure, Search Console and honest, useful content.

Planned

About this course

Search engine optimization (SEO) for an artist is mostly about being findable for your own name, your discipline and your location, and about pages that clearly describe your work. Using Google's own published guidance, this course covers how search engines discover and index pages, how to write titles and descriptions, how to organise a portfolio site, how to set up Google Search Console and what to stop worrying about. It applies to any site builder, including free ones.

Who it’s for: Artists and designers with a website or portfolio page (any platform) who don't appear when people search for them. No technical background needed.

You will be able to

  • Explain in plain language how pages are discovered, indexed and shown in search results
  • Write unique page titles and meta descriptions for a portfolio site
  • Organise site pages and URLs so each project has a clear, descriptive page
  • Set up Google Search Console and check whether key pages are indexed
  • Identify common SEO myths and practices to avoid, such as keyword stuffing

Studio project

A documented SEO audit of your own site with five implemented fixes, a verified Search Console property and a quarterly maintenance checklist.

To complete this course

  • Complete every required lesson.
  • Have the assignment “SEO audit and fixes” accepted by an instructor.
  • Records of completion are issued only for courses whose content has passed instructor review.

Part of

Syllabus

Working titles: they may change as the course is written.

  1. Module 1: How search works

    Crawling, indexing and ranking without jargon.

    1. 1.1Crawl, index, serveReading · 25 min
    2. 1.2What people search to find youExercise · 30 min

  2. Module 2: On-page basics

    Titles, descriptions, headings and text that describe the work.

    1. 2.1Titles and meta descriptionsExercise · 40 min
    2. 2.2Words around imagesReading · 20 min
    3. 2.3Myths to ignoreReading · 20 min

  3. Module 3: Site structure

    One project, one page, one clear URL.

    1. 3.1Descriptive URLsReading · 20 min
    2. 3.2Duplicates, old pages and redirectsReading · 20 min
    3. 3.3Internal linksExercise · 25 min

  4. Module 4: Google Search Console

    See your site the way Google does.

    1. 4.1Verify your siteExercise · 30 min
    2. 4.2Indexing and sitemapsExercise · 30 min
    3. 4.3Reading the performance reportReading · 20 min

  5. Module 5: Beyond your site

    Profiles, listings and promotion that point back home.

    1. 5.1Profiles and listings that link homeReading · 20 min
    2. 5.2An ongoing SEO routineExercise · 20 min

Sources

Author: Ricketts University curriculum team (draft for founder review) · Not yet reviewed

Related courses

  1. PRS 100

    The Complete Creative Professional

    The school's flagship introduction: turn 'I make things' into a professional practice that people can find, understand and trust, with a clear identity, an honest ten-piece portfolio, a deliberate online presence and a plan to sustain it.Professional Identity and Online Presence    Foundation24 lessons · ~26 hAvailable
  2. PRS 101

    Building Your Artist Identity

    Decide what you make, for whom and why, then turn it into a one-line headline, a working name and a handle you can use everywhere.Professional Identity and Online Presence    Foundation11 lessons · ~6 hIn development
  3. PRS 102

    Becoming a Professional Creative

    The habits that make people want to work with you again: reliability, file hygiene, feedback, deadlines, ethics and responsible tool use.Professional Identity and Online Presence    Foundation13 lessons · ~8 hPlanned
Back to the full catalogue