• Try “portfolio”, “ink”, “branding” or a code like “PRS 101”.

PRS 220Professional Identity and Online Presence

Building a Consistent Social Media Presence

Audit your profiles, make them consistent, choose the platforms worth your time and set a posting rhythm you can keep.

Planned

About this course

Inconsistent profiles make good work look less trustworthy. This course starts with an audit of everywhere you appear online, fixes names, headlines, links and images so they match, then helps you choose two or three platforms based on where your audience actually is. You'll plan content pillars that come from your real practice (process, finished work, context), build a sustainable posting rhythm and learn to read basic platform analytics without chasing every trend.

Who it’s for: Artists and designers with existing social profiles that feel scattered, or who are starting over. Works best after Building Your Artist Identity.

You will be able to

  • Audit every public profile and list the inconsistencies to fix
  • Apply a consistent name, headline, image and link across chosen platforms
  • Choose platforms based on audience evidence rather than habit
  • Plan four to six weeks of content from three or four content pillars
  • Review basic analytics and adjust one thing at a time

Prerequisites

Studio project

A presence audit, a consistent set of updated profiles, and a 90-day content plan with a monthly review routine.

To complete this course

  • Complete every required lesson.
  • Have the assignment “Presence audit and 90-day plan” accepted by an instructor.
  • Records of completion are issued only for courses whose content has passed instructor review.

Part of

Syllabus

Working titles: they may change as the course is written.

  1. Module 1: The presence audit

    Find out what people see when they look you up.

    1. 1.1Search yourselfExercise · 30 min
    2. 1.2Profile inventoryExercise · 30 min
    3. 1.3Fix, merge or closeReading · 20 min

  2. Module 2: Consistency

    Same name, same headline, same face.

    1. 2.1Your profile standardsExercise · 30 min
    2. 2.2One link hubReading · 20 min

  3. Module 3: Choosing platforms

    Fewer platforms, done properly.

    1. 3.1Where your audience isReading · 25 min
    2. 3.2Platform fit for your workReading · 20 min

  4. Module 4: Content and rhythm

    Post from your practice, not for the algorithm.

    1. 4.1Content pillarsExercise · 30 min
    2. 4.2Capturing process as you workStudio · 45 min
    3. 4.3A rhythm you will keepExercise · 30 min

  5. Module 5: Reviewing what works

    Basic analytics without obsession.

    1. 5.1Reading basic analyticsReading · 25 min
    2. 5.2One change at a timeExercise · 20 min

Author: Ricketts University curriculum team (draft for founder review) · Not yet reviewed

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  2. PRS 101

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  3. PRS 102

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