PRS · The signature program
Be as good online as you are in the studio.
Most artists’ work is better than their presence. This program fixes that, one deliverable at a time, using the same process Ellis Ricketts uses to coach artists one-to-one.
Built into the campus as the Presence Builder: a guided workbook that saves each piece as you write it.
Six pieces of a professional presence
You finish the program with every one of these written, published or planned — not just understood.
- 01
Your sentence
One line that says what you make and who it's for. It becomes your headline everywhere.
You leave with: Headline
- 02
Your bios
Short, medium and long biographies in your own voice, with every fact verifiable.
You leave with: Three bios
- 03
Your name & handle
One professional name and one handle, used consistently, so people can find you twice.
You leave with: Name decision
- 04
Your portfolio
Twelve strong pieces, sequenced deliberately, with case-study captions for the best of them.
You leave with: Published portfolio
- 05
Your profiles
An audit of everywhere you appear online, then the same headline, bio and links across all of it.
You leave with: Profile checklist
- 06
Your rhythm
A 90-day plan for sharing process, finished work and applications that fits around real life.
You leave with: 90-day plan
The courses
Take them in order. Each is in development and opens when it’s finished.
What the program won’t do
- Promise followers, clients or income. It teaches the work that makes those more likely.
- Write your bios for you. You write them; you get feedback until they sound like you.
- Ask you to post everywhere. You'll choose the few places that matter for your discipline.
Start with the first course: Define Your Practice.