• Try “portfolio”, “ink”, “branding” or a code like “PRS 101”.

Program

Professional Presence Program

The school's signature path: from The Complete Creative Professional through identity, biography, portfolio case studies, consistent profiles and search visibility, ending with a three-year career plan.

The sequence

Take the courses in this order. Each one builds on the last.

  1. PRS 100

    The Complete Creative Professional

    The school's flagship introduction: turn 'I make things' into a professional practice that people can find, understand and trust, with a clear identity, an honest ten-piece portfolio, a deliberate online presence and a plan to sustain it.Professional Identity and Online Presence    Foundation24 lessons · ~26 hAvailable
  2. PRS 101

    Building Your Artist Identity

    Decide what you make, for whom and why, then turn it into a one-line headline, a working name and a handle you can use everywhere.Professional Identity and Online Presence    Foundation11 lessons · ~6 hIn development
  3. PRS 110

    Writing Your Professional Biography

    Write short, medium and long bios plus an artist statement that sound like you, stay factual and fit every place they will appear.Professional Identity and Online Presence    Foundation11 lessons · ~6 hIn development
  4. PRS 210

    Creating Portfolio Case Studies

    Select your strongest projects and turn them into case studies that show your thinking, process and results, not just the final image.Professional Identity and Online Presence    Intermediate13 lessons · ~12 hIn development
  5. PRS 220

    Building a Consistent Social Media Presence

    Audit your profiles, make them consistent, choose the platforms worth your time and set a posting rhythm you can keep.Professional Identity and Online Presence    Intermediate12 lessons · ~10 hPlanned
  6. PRS 230

    Search Engine Optimization for Artists

    Help people find your name and your work in search: page titles, descriptions, site structure, Search Console and honest, useful content.Professional Identity and Online Presence    Intermediate13 lessons · ~10 hPlanned
  7. PRS 235

    Google Images and Visual Discoverability

    Make your artwork findable and properly credited in image search: file names, alt text, context, image sitemaps and creator metadata.Professional Identity and Online Presence    Intermediate9 lessons · ~6 hPlanned
  8. PRS 240

    Professional Networking for Creatives

    Build genuine professional relationships: introductions, events, informational conversations, follow-ups and keeping in touch without being pushy.Professional Identity and Online Presence    Intermediate10 lessons · ~8 hPlanned
  9. PRS 310

    Creative Career Planning

    Turn scattered goals into a three-year creative career plan with an income mix, skills to build, milestones and a quarterly review habit.Professional Identity and Online Presence    Advanced10 lessons · ~10 hPlanned
All programs