• Try “portfolio”, “ink”, “branding” or a code like “PRS 101”.

CBE 120Creative Business and Entrepreneurship

Professional Client Communication

Communicate with clients clearly from first enquiry to final delivery: discovery calls, emails, presenting work, handling feedback and difficult conversations.

Planned

About this course

Most client problems are communication problems. This course covers the full client conversation: answering enquiries, running a discovery call, confirming scope in writing, presenting work with a rationale, gathering consolidated feedback, handling scope creep and difficult conversations, and closing a project well. Each lesson comes with message templates you adapt to your own voice.

Who it’s for: Freelancers and in-house creatives who work directly with clients or stakeholders. No prior client experience needed.

You will be able to

  • Run a structured discovery call and summarise it in a written recap
  • Present creative work with a clear rationale tied to the brief
  • Request and consolidate client feedback into actionable revisions
  • Handle scope creep and difficult conversations calmly and in writing

Studio project

A client communication kit of ten templates plus a recorded or written presentation of one design with its rationale.

To complete this course

  • Complete every required lesson.
  • Have the assignment “Client communication kit” accepted by an instructor.
  • Records of completion are issued only for courses whose content has passed instructor review.

Part of

Syllabus

Working titles: they may change as the course is written.

  1. Module 1: First contact

    Set the tone from the first reply.

    1. 1.1Answering enquiriesExercise · 25 min
    2. 1.2Discovery callsReading · 30 min
    3. 1.3The written recapExercise · 25 min

  2. Module 2: During the project

    Keep clients informed without overwhelming them.

    1. 2.1Status updatesReading · 20 min
    2. 2.2Presenting workStudio · 45 min
    3. 2.3Collecting feedbackExercise · 30 min

  3. Module 3: Difficult moments

    Stay calm, specific and in writing.

    1. 3.1Scope creepReading · 25 min
    2. 3.2Unhappy clientsReading · 25 min
    3. 3.3Saying no wellExercise · 20 min

  4. Module 4: Closing well

    End projects so clients come back.

    1. 4.1Final deliveryReading · 20 min
    2. 4.2Testimonials and follow-upExercise · 20 min

Author: Ricketts University curriculum team (draft for founder review) · Not yet reviewed

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