Finding Graphic Design Clients

About this course

Clients don't arrive because you're good; they arrive because the right people know you exist and understand what you do for them. This course helps designers choose a client focus (by industry, project type or location), understand where those clients look for help, build a simple offer, and set up the channels that bring enquiries: referrals, local business networks, directories, agencies and your own site. It stops before individual outreach, which is covered in Client Research and Outreach.

Who it’s for: Graphic designers starting freelance work or looking for more consistent clients. A basic portfolio is assumed.

You will be able to

• Choose a client focus and describe the client's typical problems
• Write a clear service offer with three defined packages or starting points
• Identify at least five channels where your clients look for designers
• Set up a referral routine with past clients and peers

Studio project

A client acquisition plan with a defined focus, three service packages, a services page draft and an action plan across five channels.

To complete this course

• Complete every required lesson.
• Have the assignment “Client acquisition plan” accepted by an instructor.
• Records of completion are issued only for courses whose content has passed instructor review.

Part of

• Freelance Design Business Program